Jörg Scheffler Consulting
Management Consulting for Strategy, Marketing, and Sales
Growth does not come from concepts.
But rather by making the right decisions.
For me, management consulting is not an end in itself. Ultimately, it must create tangible economic value —for example, through profitable growth, higher market share, a stronger market position, more satisfied customers, or greater brand awareness.
My focus is therefore on sustainable business development through clear positioning, relevant competitive advantages, and consistent implementation.
As a management consultant, I combine many years of management experience at market-leading dental companies with a deep understanding of the unique characteristics of the dental market.
I provide practical, hands-on support to companies in the areas of strategy, marketing, and sales —for the company as a whole as well as for individual business units, functional areas, product launches, or campaigns.
Understand first. Then decide.
Conduct a thorough analysis of the situation.
A sound strategy begins with a clear picture of the current situation.
To this end, I will work with you to analyze the company’s positioning in the relevant market environment and identify opportunities, risks, and potential for growth.
Depending on the task at hand, we consider, among other things:
- Customers and Target Audiences
- Competition and Positioning
- Market and Technology Trends
- existing business models
- Products and Product Portfolios
- Distribution Channels and Market Structures
This also raises a crucial question:
Where does your company currently have real competitive advantages—and where do new ones need to be created?
Differentiation that is relevant in the market.
Develop competitive advantages in a targeted manner.
A strategy only becomes effective when it leads to concrete decisions and actions.
Together, we therefore define how to build on existing strengths and develop new competitive advantages.
This can involve decisions regarding the product, price, positioning, distribution, communication, or target audiences.
This forms the basis for clear priorities and a concrete implementation plan. After all, good strategies must not only be convincing on paper—they must also be feasible within the company and have an impact in the market.
That’s why, for me, counseling always includes the question:
What specifically needs to be done, who will implement it, and how will we know if it’s successful?
Key Areas of Consultation
Strategy Consulting
- Company, Market, and
Competitive Analysis - Strategic Direction
- Strategy Process
- Target Audiences
- Positioning
- Product Portfolio
- Focus Markets
Marketing Consulting
- Marketing Strategy
- Marketing Mix
- Communication Strategy
- Budgeting
- Marketing Organization
Sales Consulting
- Sales Strategy
- Growth Strategy
- Sales Organization
- Target Audiences
- Distribution Channels
- Customer Classifications/CRM
- Compensation Models
- Key Account Management
- Service